Almost all (96%) of the participants were female. The interviews lasted an average of 44 minutes, 45 seconds (SD, 11 minutes, 18 seconds). One interview was excluded because of incomplete interview status, yielding a final analytic sample of 23. Take-home RESULTSĪ total of 24 individuals who were primary food shoppers for WIC households participated in the study. Tear tab flyers were hung in WIC offices and Head Start centers. Purposive sampling is widely used in qualitative research and was used in this study to identify information-rich cases that had knowledge about both the paper voucher and the eWIC system. A purposive sample (ie, nonrandom sample selection based on population characteristics and study purpose) 15 was used to recruit participants. The WIC participants were recruited over a 6-month period from 4 counties in East Tennessee. More than half of all infants and children aged less than 5 years are eligible for WIC 2 however, Participants and Recruitment 1 The WIC program provides nutrient-dense foods and beverages, nutrition education, and referrals to social/medical services. The Special Supplemental Nutrition Program for Women, Infants, and Children (WIC) is a federal nutrition assistance program for income-eligible (<185% US poverty income guidelines) pregnant/breastfeeding/postpartum women, infants, and children up to their fifth birthday.
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